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HOW TO LIST YOUR ITEMS

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Did you realize there are a ton of places to sell your products online – handmade or otherwise – other than just eBay, Amazon, and Etsy? The internet is home to a huge array of shopping engines where you have the opportunity to list the items that you sell with your business.

There are normally various ways that these online shops charge you for listing your items. Pay-per-click is common. You don’t have a listing fee, but when someone clicks on your item then you are charged a certain amount for every click (usually it is low, but it depends on the item at times). This fee depends on a variety of factors, and now many of the companies let you set the price that you can pay per click. Of course if you opt to choose a lower amount than your competitors, you will start at the bottom for sure. So a rule of thumb is go with the average pay per click cost.

One method such as on eBay and Amazon that is incorporated into certain platforms is charging a listing fee, a sold item fee, or even both. Usually the listing fees are low, but sometimes you have to be aware – for the sold item fee can be hefty – so be sure to add that fee in with the cost of the item if at all possible.

The main thing is to be sure to check out the fees before adding your items. You will do best to have a credit/debit card (most require it anyway) on file so that they can take out whatever fees incurred during that month. This is almost essential because if you have any interruption in payment your item could very well be relisted at the lowest position once you resume your payment.

Another issue many just don’t realize or ignore is that if your item costs more than your competitor, don’t expect as many sales as your competition – in most cases. Don’t underestimate the profitability of volume sales. It is better to sell 10 items in one week where you make a 100 dollar profit on each item than selling one item and making only 200 dollars if it sits there for a month.